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Talk to Me: How Personalized Persuasion Could Enhance Protection Offerings and Reduce Underinsurance
prompts are enabling simple solutions that, when care- fully applied, can deliver very meaningful results ... another very important aspect of personalization: direct communications with customers. The importance ...- Authors: Matt Battersby
- Date: Jul 2018
- Competency: Communication>Persuasive communication; Leadership>Influence; Strategic Insight and Integration>Influence decisions; Strategic Insight and Integration>Strategy development
- Publication Name: Reinsurance News
- Topics: Economics>Behavioral economics
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Life Settlements—A Window Of Opportunity For The Life Insurance Industry?
have focused on protecting the consumer, the primary focus has been on efforts to mitigate the financial ... companies was that the life settlement market’s primary sources of funding—many private equity firms and ...- Authors: H Shumrak
- Date: Feb 2010
- Competency: Communication>Persuasive communication; External Forces & Industry Knowledge>External forces and business performance; Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Innovative solutions; Technical Skills & Analytical Problem Solving>Problem analysis and definition
- Publication Name: Reinsurance News
- Topics: Experience Studies & Data>Mortality; Life Insurance>Policyholder behavior - Life Insurance; Life Insurance>Non-forfeiture benefits; Public Policy